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Download File - Tauranga City United AFC

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TAURANGA CITY UNITED AFC
STRATEGIC PLAN — 2015-2017
VISION
New Zealand’s Leading Football Club
VALUES

That the club acts in a professional and transparent manner

To provide a family atmosphere

To provide a pathway, regardless of age, for members to achieve

To be community focused
MISSION
Providing a passionate football environment that supports, promotes, and develops
excellence and participation
KEY AREAS

Effective Administration

Youth Development

Game Development

Club Development

Effective Communication
In order to met the Vision a number of key areas have been Identified.
EFFECTIVE ADMINISTRATION
STATUS

Develop club systems and structure
Ongoing

Appoint Operations/Club Manager
Club Co-ordinator in place

Clear role/job descriptions
Advanced

Compile club database, talent & skill identification
Achieved

Approach business people/co-opt with competent skills
Ongoing

Improve financial planning, prepare budgets annually
Achieved

Establish fundraising sub-committee—Sponsor satisfaction
responsibility, fundraising events
Ongoing
YOUTH DEVELOPMENT

Build relationships with schools and tertiary institutes

Establish an Academy

Offer and run coaching schools/programmes

Define player pathways from youth to senior football
QUALITY GAME DEVEOPLMEMT

Establish relationships with regions clubs as feeder

Provide positive culture and minimise player cost involvement

Appoint club captain — Job description

Appoint team delegate’s, one from each team

Club captain meetings with delegates

Appoint Director of Football/Coaching

Appoint club physio and health development position

Recruit/retain coaches—identify individuals within club

Develop coaching skills— Offer coaching courses to upskill

Coaches are trained to treat minor player injuries

Ensure club has sufficient Club Based Referees.
CLUB DEVELOPMENT

Establish social committee— Club socials, quiz evenings, guest
speakers, etc.
Ongoing
STATUS

Supporters club— increase membership, offer incentives, weekly
draws, etc

Social membership

Promote facility use
CLUB DEVELOPMENT—CONTINUED

Improve furnishings, replace chairs and tables

Identify and utilise funding providers

Maintain existing tournaments—Mens, Womens, Social

Establish sister club relationships, internal & overseas
EFECTIVE COMMUNICATION

Increase marketing and promotion activity—static displays, shop
windows, t-shirts

Build on relationship with BOP Times

Regular communication to newspaper and radio etc

Promote website, Facebook, Twitter.

Monthly newsletter to members/supporters

Interactive website, Blog.
Ongoing
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