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Awards Guide - Payments eXchange

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2014
May 29th | Pantages Hotel | Toronto
Media Partner
Media Sponsors
The
Hunt
Group
2014
Dear Colleagues and Friends,
On behalf of the PX Community, it is my absolute pleasure to welcome you to the 3rd Annual PX
Prepaid & Payments Awards.
We are delighted to bring everyone together to honour and celebrate remarkable achievements,
teamwork, collaboration, innovation, and best of class execution in everything payments, in
Canada. Besides, can you think of a better reason to feel special than by dressing up in our
elegant attire, rubbing shoulders with our peers, friends, and partners from our community,
who are all at the top of their game, at an event that by nature is intended to recognize the
achievements of the many, not just the award winning few?
Dave Hunt
Chairman, Payments eXchange
Community achievement makes us all proud and we should all be proud of the work that we have
done. Congratulations to all of you, particularly to those who shared their excellent work with
the awards judges this year. Thank you to this year’s awards judges, who with the utmost of professionalism and
integrity reviewed and scored all PX Awards submissions. To our sponsors and regular PX supporters, we thank you
for your continued support, guidance, and leadership, without whom the community has no pulse. To our internal
teams at PX, THG, and our Advisory Board Member support group – my heart felt love and admiration to you all!
President, TheHuntGroup
This year we are also are very pleased to introduce the Canadian Payments Hall of Fame, where we intend
to recognize a select group of visionaries, leaders, and role models who have played a significant role in the
conceptualization, development, and execution of payments offerings.
Tremendous effort, love, and passion are poured into everything that we do at PX for and on behalf of the PX
Community, so please enjoy every moment and let’s make it a habit to celebrate all of our efforts today and
throughout the year.
Greg Gresh
David Hunter
CEO of ZNAP
North America
Chief Executive
of Ukash
Steven Kane
Prof. Dan Horne PHD
Group President,
Gift Sales & Business
Development
Spafinder Wellness Inc.
Co-Founder and CKO
of Global Prepaid
Exchange & Research
Professor, Providence
College
Brian Dunne
MBA | FCMA |
FHCIMA
J.D. (Jacqueline)
Shinfield
Partner, Blake,
Cassels & Graydon LLP
Managing Director,
SVM Europe Ltd
President, IMA Europe
We would like to thank and
congratulate our judges for
their great performance
in analyzing this year’s
submissions to determine the
winners. Their professionalism
and integrity is greatly
appreciated and respected.
We offer our congratulations
and sincere thanks.
To see full bios of our judges,
go to PaymentseXchange.ca/Awards
2014
Best Consumer-Funded Prepaid or Payments Program
TimmyMe™ Mobile App
The TimmyMe™ mobile app provides guests with
a secure, convenient, and easy way to pay for any
purchase at Tim Hortons by registering a Tim Card® on their mobile app and using the app’s
scan-to-pay barcode or tap-to-pay NFC technology to complete their order. The app can be
downloaded on the Android, iPhone, and Blackberry 10 smartphone devices.
First Data delivers tap and scan payments through its mobile gateway technology.
First Data makes it possible for registered Tim Card users to securely make mobile payments
and view their Tim Card balance and transaction history.
Using the TimmyMe™ Mobile App offers busy guests a convenient, easy, and secure way to pay for purchases
at Tims and quickly be on their way. Guests looking for the fastest and easiest way to pay are encouraged to
download the TimmyMe™ app.
Runner up
Fairmont Hotels and Resorts
Online Gift Card Program
Best Corporate or Government-Funded
Prepaid or Payments Program
Alberta Emergency Relief, InteliSpend Prepaid Solutions
When catastrophic floods submerged a large
portion of southern Alberta last summer,
thousands of Canadians (including many First Nations people) suddenly found themselves homeless and in
need of financial assistance. The resulting Alberta Emergency Relief Program was never a planned business
initiative, but came instead out of last-minute team effort between InteliSpend and the Government of
Alberta.
When no other provider was able to meet the emergency timeline necessitated by such a disaster, InteliSpend
proudly stepped in to deliver prepaid cards to flood victims within 48 hours. InteliSpend customer support
representation was sent directly to a disaster response hub, where a successful partnership was established
with the Government of Alberta’s own representatives to distribute two different denominations of prepaid
cards to displaced populations in need of aid.
Additionally, InteliSpend provided two custom Tip Sheets to educate government officials and card recipients,
as well as a situation-specific area of the company website with valuable resources. One of InteliSpend’s key
differentiators has always been gold standard customer service, and great pride was taken in helping get a
much-needed currency solution into the hands of displaced Albertans as fast as possible.
Runner up Great-West Life Health SolutionsPlus
Visa® Payment Card Program
For full Runner Up details, please go to PaymentseXchange.ca/Awards
2014
Best Prepaid or Payments Marketing Campaign
Esso Fuel Savings for the Ultimate Hockey Fan, Exchange Solutions
The Esso Fuel Savings for the Ultimate
Hockey Fan campaign leveraged a strategic
partnership between the Canadian NHL and ESSO whereby hockey-style
foil packs were distributed, free of charge, to hockey fans across seven NHL
arenas throughout Canada. These kits included an Esso Price Privileges fuel
rewards card and an Esso Extra loyalty card. In keeping with the hockey theme, the look and feel of
the promotional kits that were distributed was reminiscent of collector hockey cards, thus capitalizing
on the fandom, engagement, and emotional affinity of the target audience.
The purpose of the campaign was to generate awareness and educate the target audience, generate
incremental fuel sales, and acquire new loyalty program members. Fuel companies sell an extremely
commoditized and largely undifferentiated product to a consumer base that often makes its purchase
decision based on price and price sensitivities. The campaign exemplified how the Price Privileges
card, which offered recipients gas savings with cents off per litre, is a point of differentiation from
competitors, and the Esso Extra loyalty card helped to increase Esso’s brand awareness and awareness
about its affiliation with and sponsorship of Canada’s NHL teams.
The in-game promotion generated enthusiasm and active participation from fans. Social media
feedback indicates positive reaction and engagement to both the reward value and the card creative.
One hundred per cent of consumers targeted for kit distribution were reached, and early indicators
suggest redemption in excess of 65 per cent. At time of award submission, increased enrolment of
new members into the Esso Extra Loyalty program was between five per cent and 10 per cent.
Runner up
The Gift of
Possibilities
Best Virtual or Mobile Program
Mobile Payments and Rewards – PayWith, Carta International
PayWith Worldwide Inc. (PayWith) provides merchants with a
simple solution for transacting mobile payments, running rewards
and marketing programs, and selling custom branded gift cards without any new hardware or software
required. PayWith is focused on merchant profitability and quantifiable marketing exposure. At
the core of the PayWith technology is a ‘Pay Per Result’ marketing system that tracks the return on
investment of every promotion initiated by merchants.
Consumers save money and earn rewards every time they pay with their smartphones and merchants
receive relevant customer data and analytics that help drive more customers to spending more money,
more often. PayWith’s mission is to make Canada the world leader in mobile payment adoption. This
means getting businesses and consumers excited about using smartphones to transact. The benefits
to businesses include lowering their transaction costs, removing the need for new hardware, software,
or training, and creating tools to help them increase sales and communicate more effectively with
their customers. For consumers, PayWith combines personalized rewards and communications with a
secure and convenient way to pay with their smartphones.
Runner up
Cash Alternative Payment Method
For full Runner Up details, please go to PaymentseXchange.ca/Awards
2014
Best Prepaid & Payments Innovation
The Dell Advantage ePromotional Card
The Dell Advantage ePromotional
card is phase one of a long-term
strategy of rewarding Dell customers with integrated virtual and plastic reward cards. The initial ePromotional
card was launched to generate incremental purchase, increased loyalty, site visit frequency, and spend
amongst Dell Advantage members (their most active Canadian customers), by providing them with a Dell
virtual ePromotional card with a value of five per cent of qualifying purchases.
After extensive research, Dell approved the Dell ePromotional card, a Restricted Authorization Network (RAN)
product running on the MasterCard® rails, which is redeemable only at Dell.ca. This solution best suited Dell’s
needs from an operational, system legacy, order processing, and settlement perspective. The Dell ePromotional
card solution is available in virtual and physical card form factor to manage customer preferences.
1. Following a qualified purchase by a Dell Advantage customer, a personalized eMail is sent confirming they
will be receiving the specified dollar amount on a Dell Advantage ePromotional card. 2. A 30-day processing
period allows for adjustments, cancellations, and/or returns to be made to the original purchase. Immediately
following this period, they receive another eMail containing a link which connects them to a secure, Dellcustomized webpage. 3.The customer must authenticate themselves before the virtual card is presented to
them. A ‘Shop Now’ link drives them to Dell.ca to encourage immediate redemption.
The program has been a huge success, with customer Growth Trend of 45 percent, whereas a typical Dell
program launch is 27 percent. The Dell ePromotional card has driven an impressive 50 percent repurchase rate.
Runner up Host Card Emulation (HCE) with
Remote Secure Element (RSE) for NFC
Best Mobile Payments Application (Wallet, App, Feature, or Service)
TimmyMe™ Mobile App
The TimmyMe™ mobile app provides guests with
a secure, convenient, and easy way to pay for any
purchase at Tim Hortons by registering a Tim Card® on their mobile app and using the app’s
scan-to-pay barcode or tap-to-pay NFC technology to complete their order. The app can be
downloaded on the Android, iPhone, and Blackberry 10 smartphone devices.
First Data delivers tap and scan payments through its mobile gateway technology. First Data
makes it possible for registered Tim Card users to securely make mobile payments and view
their Tim Card balance and transaction history.
Using the TimmyMe™ Mobile App offers busy guests a convenient, easy, and secure way to pay for purchases
at Tims and quickly be on their way. Guests looking for the fastest and easiest way to pay are encouraged to
download the TimmyMe™ app on their mobile device and register a Tim Card to establish a payment balance
in their personal account.
Runner up
The Dell Advantage
ePromotional Card
Runner up
365 Mobile Redemption App
2014
Leading Prepaid or Payments Organization
Peoples Card Services - Peoples Trust
Peoples Card Services is the leading issuer of Visa® and
MasterCard® prepaid payment cards in Canada. It also
provides acquiring services allowing the organization to position itself as a
‘one stop solution’ for merchants in Canada.
PCS was launched in 2004 and is a pioneer of prepaid and payment products in Canada. It was created
to meet the increasing demands of prepaid payment products for businesses and consumers alike. Its
success is built on a reputation of intimately knowing each client’s unique business need and crafting
a plan to provide unmatched system reliability and ease of administration to run each program. Its
strategic partnerships with the industry’s leading program managers ensure PCS will continue as the
market leader in prepaid products.
Whether through prepaid Visa® or MasterCard® cards, including marquee retail, payroll, travel, incentive,
and reward cards, the company remains at the forefront of card technology, delivering cutting-edge
payment tools and platforms to help its clients achieve greater integration, efficiency, and control.
The total commitment and investment PCS has made in its program managers and partners is what
truly sets it apart. PCS believes that opportunities are everywhere. As an organization, it seeks
opportunities to develop new products, new partnerships, and incorporate new technologies. It is ever
mindful of its responsibilities to its communities. PCS is not afraid to be different.
Runner up
Buyatab
Online eGift Cards
For full Runner Up details, please go to PaymentseXchange.ca/Awards
INDUSTRY PERSON OF THE YEAR
Talbott Roche, Blackhawk Network
Talbott Roche has been instrumental in Blackhawk becoming the market
leader in prepaid product innovation, marketing, and merchandising.
Since the company’s inception, she has been a key driver for some of the
company’s most successful and innovative product offerings.
When discussing Roche’s influence, it’s imperative to discuss the much
wider influence of her work at Blackhawk Network. While she has led the
company to success, this success has been the rising tide that has lifted
all boats. The ground-breaking products and services she has spearheaded
have grown not only Blackhawk Network, but also partners’ businesses
and the prepaid category overall.
President
In addition to expanding Blackhawk Network’s product line to capitalize on the full spectrum of
prepaid products, she has also helped to greatly expand the list of brands offered, as well as locations
where products can be purchased. Roche has driven expansion across digital and mobile channels,
bringing Blackhawk Network’s award-winning Gift Card Mall online, partnering with large etailer sites,
and establishing GoWallet for online and mobile card management.
But perhaps the most significant development for Roche and Blackhawk Network was the company’s
successful IPO in April 2013, which brought the company to the NASDAQ with the symbol ‘HAWK’.
Payments
eXchange
Introducing the Canadian Payments Hall of Fame
The Canadian Payments Hall of Fame has been created to recognize a select group of visionaries, leaders, innovators, role models, and
luminaries who have made significant contributions to the development and advancement of the payments community both in Canada
and internationally. Individuals who have played a significant role in the conceptualization, development, and execution of payments,
offerings are considered for induction. In addition to those who have been more visible, the Canadian Payments Hall of Fame seeks
nominees who have made crucial, behind-the-scenes contributions, including concept and vision.
Initial inductees into the Canadian Payments Hall of Fame are past winners of the
PX Awards INDUSTRY PERSON OF THE YEAR - PREPAID AND OR PAYMENTS:
2012
2013
2014
Frank Monaco
Jeffrey Smith
Talbott Roche
Executive VP, GM
International
President & CEO
President
The Canadian Payments Hall of Fame Advisory Board and a select group of past inductees are responsible for the final selection of inductees.
Canadian Payments Hall of Fame Nominees are reviewed and screened to ensure they meet the nomination criteria and eligibility.
Why you should Connect
with the PX Community
Payments
eXchange
Whether from the gift or prepaid card, mobile or payments sectors, PX members are CONNECTED
to the PX Community.
CONNECT with subject matter experts to share, learn & collaborate
CONNECT with innovators and thought-leaders to develop the roadmap for Payments in Canada
CONNECT with your peers, partners & mentors at our PXconnect networking evenings
CONNECT with exclusive research, data & intelligence from Canada & around the world
CONNECT with member-only website content & exclusive benefits, throughout the year
Become a member: Go to PaymentseXchange.ca/Membership to get connected now.
2014
Congratulations to this year’s Winners & Runners Up - and to
the entire PX Community for another outstanding year!
Join Us At Our Upcoming PX Events:
PXconnect Summer Mixer
Join us on the patio for our PXconnect Summer Mixer at the fantastic
Oliver & Bonacini Café Grill!
PX events occur on the last Wednesday of alternate months, so save
the dates now for September 24th and November 26th, 2014. Go to
PaymentseXchange.ca/Events for full details and to Register.
Wednesday, August 27th, 2014
Oliver & Bonacini Café Grill Patio
33 Yonge Street, Toronto, ON
(Yonge and Front)
Payments
eXchange
Contact us for hosting, sponsorship and speaking opportunities at Events@PaymentseXchange.ca.
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