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2015 Operations Plan - Northwest Energy Efficiency Alliance

NEEA 2015 Electric Operations Plan:
Executive Summary
Northwest Energy Efficiency Alliance |
Executive Summary
This document summarizes the NEEA Electric Operations Plan for 2015, the first year of NEEA’s
five- year Business Plan for 2015-2019. This plan includes goals and objectives as well as
resource plans by functional area. Additionally, each area has identified critical success factors,
challenges and contingencies to support successful execution of the Plan.
NEEA’s key focus areas and commitments for 2015 include:
Meet value delivery commitments through filling the pipeline with energy efficiency
opportunities and creating the conditions to accelerate and sustain market adoption of
energy efficiency products, services and practices
Lead integrated regional energy efficiency planning via regional collaboration
Leverage infrastructure and platforms for regional resource optimization
Provide data services including access/visibility to full product category sales data
Leverage savings data warehouse for efficient internal analysis and funder reporting
Improve stakeholder collaboration and satisfaction through funder coordination and
advisory committee processes and two-way education and awareness
Demonstrate impeccable stewardship of resources
Establish the foundation for the 2015-2019 Business Plan
Key challenges or risks in executing the 2015 Operations Plan and NEEA’s associated mitigation
plans are summarized below:
Stakeholder engagement to develop
regional market strategies and actions
Communication to reinforce value proposition with
participants; “sense and respond” collaboration and
If funded, resourcing of Gas MT work
Resource transfers to support gas will be back-filled
with experienced staff focused on priority programs
Started 4 new initiatives (net) in past 2
years; need to continue resourcing new
opportunities with smaller staff
Focus resources on higher-priority programs
Achieving “in process” and “readied for
market” savings metrics
Leverage national investment in emerging technology
Maintaining open and healthy
relationships with funders
Robust account management and collaboration
Potential impact of EPA 111(d) rulemaking
on perceived value of NEEA’s work
Active engagement with stakeholders to clarify value of
market transformation in compliance strategy
Stakeholder engagement/feedback for
success of Data Services
Regular assessment of feedback and engagement;
Include as regular topic for Cost Effectiveness and
Evaluation Advisory Committee.
NEEA’s electric operating budget for 2015 is $33.1 million, a 15% decrease from the 2014
budget in response to the revised strategy and expense level established for the 2015-2019
Business Plan. This budget does not include any special funds activities which could be driven
by other funding sources. Program and project expenditures, including staff and general &
administrative (G&A) costs are summarized below:
Program or Function
2015 Electric Budget
Regional Market Strategy
Residential Programs
Commercial Programs
Industrial/Agriculture Programs
Codes and Standards
Opportunity Screening
Stakeholder Relations
Research, Evaluation and Planning
Total NEEA
Program investments are heavily weighted toward residential initiatives with several initiatives
in the emerging technology pipeline. Residential program investment is decreasing in 2015 as
Certified Homes winds down and the Heat Pump Water Heater program matures and the
investment moderates. Commercial program investment is also decreasing with the
Commercial Real Estate and Existing Building Retrofit programs migrating to infrastructure
platforms and the wind down of the Building Operator Certification program. Industrial and
agriculture investment is decreasing with the wind down of the Irrigated Agriculture program
and reduced investment in Strategic Energy Management and Industrial Technical Training.
The finalization of building stock assessment work is partly offset by increased data services
investment in the Research, Evaluation and Planning budget.
Roughly 53% of direct expenses are budgeted for the Consumer Products strategic market, with
17% for Commercial Lighting, 13% for Residential New Construction and only 4% for
Commercial New Construction.
2015 Project Expenses
About 61% of 2015 project expenses are for filling the emerging technology pipeline
(technology scanning and initiatives in the development pipeline) and 10% are for initiatives in
full-scale market development where strategic market interventions are occurring to accelerate
and sustain market adoption.
2015 Project Expenses
82% of NEEA’s expenses are for direct market work, with 6% of expenses for stakeholder
relations and corporate communications. Administration represents slightly less than 12% of
NEEA’s total expenses.
2015 Total Electric Expenses
Direct contract expenses represent about 61% of the 2015 Budget. Expenses associated with
personnel and employee benefits are 30% and G&A expenses are 9% of the budget for 2015.
2015 Total Electric Expenses
In addition to regional energy savings, this plan supports the delivery of value to funders
through research, training and education, codes and standards support and the leveraging of
investment by market participants. NEEA’s organizational scorecard includes value delivery
metrics and targets for energy savings as well as these additional elements.
NEEA 2015 Performance SCORECARD Targets
Value Delivery Metrics
Emerging Technology 20-Year Pipeline (aMW)
Scanning Pipeline
Regional Potential in Process
Readied for Market 2015 - 2019
Accelerating Market Adoption/Regional Advantage
Raising the Bar Via Codes and Standards
Stringency Relative to Benchmark Code ii
Residential Code Compliance Relative to 90% ARRA iii
Energy Savings (aMW)
2015 Energy Savings from Current Investments
Total Regional
Net Market
2015 Energy Savings from All Investments
Total Regional
Net Market
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