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Audience Category Ability to Pay Highest Ability To

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Audience
Ability to Pay
Category
Highest Ability To Pay
Highest Ability To Pay - Top 20 Percent
Moderate Ability To Pay
Auto
Domestic Luxury Vehicle Owners
Domestic Vehicle Owners
Eco-Friendly Vehicle Owners
Family Vehicle Owners
Import Luxury Vehicle Owners
Import Vehicle Owners
In Market For AutoLease
Luxury Vehicle Owners
Recently Purchased Automobile
Data, Video & Wireless
Video - DVR User
Video - High Def Viewer
Video - On Demand Viewer
Video - Premium Channel Viewer
Voice Video Data - High Speed Data-Video Customers
Voice Video Data - Multi Service Customers
Voice Video Data - Triple Play Customers
Wireless - Average Revenue Customer
Wireless - Family Wireless Plan Subscriber
Wireless - High Revenue Customer
Wireless - Individual Wireless Plan Subscriber
Wireless - Prefers BlackBerry
Wireless - Prefers Smartphone
Wireless - Prefers iPhone
Wireless - Prepaid Wireless Plan Subscriber
Wireless Plan - Internet User
Wireless Plan - Multi Feature User
Discretionary Spending
Discretionary Spending Range $10,000-$19,999
Discretionary Spending Range $100,000-$200,000
Discretionary Spending Range $20,000-$29,999
Discretionary Spending Range $200,000+
Discretionary Spending Range $30,000-$39,999
Discretionary Spending Range $40,000-$49,999
Discretionary Spending Range $50,000-$74,999
Discretionary Spending Range $75,000-$99,999
Discretionary Spending Range < $10,000
Economic Cohorts
B11 Credit Crunched City Families <50K Income Age Working Years
35-54
B12 Credit Crunched City Singles <50K Income Age Working Years
35-54
B7 Mid Life Strugglers Small Town Families <50K Income Age
Working Years 35-54
B8 Mid Life Strugglers Singles <50K Income Age Working Years 3554
C14 Burdened By Debt Small TownSingles <50K Income Age Pre
Retirement 55-64
C15 Sensible Spenders Families <50K Income Age Pre Retirement
55-64
C16 Sensible Spenders Small Town Empty Nesters <50K Income
Age Pre Retirement 55-64
C17 Sensible Spenders Urban Pre Retirement Singles <50K Income
Age Pre Retirement 55-64
E23 Credit City Young Singles 50K-100K Income Age Young <35
E24 Midscale Mainstream Small Town Families 50K-100K Income
Age Young <35
E25 Midscale Mainstream Small Town Singles & Couples 50K-100K
Income Age Young <35
E26 Getting Ahead Young City Families 50K-100K Income Age
Young <35
E27 Getting Ahead Young City Singles 50K-100K Income Age Young
<35
F28 Living Simply Small Town Families 50K-100K Income Age
Working Years 35-54
F29 Living Simply Small Town Singles & Couples 50K-100K Income
Age Working Years 35-54
F30 Credit Rules Urban Families 50K-100K Income Age Working
Years 35-54
F31 Credit Rules Urban Singles 50K-100K Income Age Working
Years 35-54
F32 Suburban Stability Families 50K-100K Income Age Working
Years 35-54
F33 Suburban Stability Singles & Couples 50K-100K Income Age
Working Years 35-54
G35 Striving For Balance Urban Pre Retirement Singles 50K-100K
Income Age Pre Retirement 55-64
G36 Conservative Consumers Small Town Empty Nesters 50K-100K
Income Age Pre Retirement 55-64
G37 Conservative Consumers Suburban Families 50K-100K Income
Age Pre Retirement 55-64
G38 Solid Foundation Suburban Empty Nesters 50K-100K Income
Age Pre Retirement 55-64
H40 Safety Net Seniors Small Town Retired Couples 50K-100K
Income Age Retired 65+
H41 Nest Egg Elders Olde rRetirees 50K-100K Income Age Retired
65+
H42 Comfortable Retirement Suburban Singles & Couples 50K100K Income Age Retired 65+
I46 Confident Futures Young City Singles & Couples 100-200K
Income Age Young <35
I48 Material World Urban Singles 100-200K Income Age Young <35
J49 House Of Cards Suburban Families 100-200K Income Age
Working Years 35-54
J50 House Of Cards Suburban Singles & Couples 100-200K Income
Age Working Years 35-54
J51 Prudent Professionals Suburban Families 100-200K Income Age
Working Years 35-54
J52 Prudent Professionals Suburban Singles & Couples 100-200K
Income Age Working Years 35-54
J53 Suburban Success Upscale Families 100-200K Income Age
Working Years 35-54
J54 Suburban Success Upscale Singles & Couples 100-200K Income
Age Working Years 35-54
K55 Living For Today Singles & Couples 100-200K Income Age Pre
Retirement 55-64
K56 Planners & Savers Suburban Families 100-200K Income Age
Pre Retirement 55-64
K57 Planners & Savers Suburban Couples 100-200K Income Age Pre
Retirement 55-64
K58 Planners & Savers Urban Singles & Couples 100-200K Income
Age Pre Retirement 55-64
K59 Country Club Climbers Suburban Empty Nesters 100-200K
Income Age Pre Retirement 55-64
L60 Comfortable With Credit Upscale Retirees 100-200K Income
Age Retired 65+
L61 Rewarding Retirement Affluent Suburbanites 100-200K Income
Age Retired 65+
L62 Affluent Elders Older Upscale Suburbanites 100-200K Income
Age Retired 65+
L63 Established Wealth Suburban Retirees 100-200K Income Age
Retired 65+
N65 Careers First City Singles 200K+ Income Age Working Years 3554
N66 Executive Spenders Suburban Families 200K+ Income Age
Working Years 35-54
N67 Executive Spenders Suburban Couples 200K+ Income Age
Working Years 35-54
O69 Champagne Tastes Executive Empty Nesters 200K+ Income
Age Pre Retirement 55-64
Economic Spectrum
Affluent Elite Spenders
Affluent Power Spenders
Downscale Light Spenders
Downscale Sparing Spenders
Downscale Thrift Spenders
Emerging Affluent Big Spenders
Emerging Affluent Moderate Spenders
Emerging Affluent Power Spenders
Mass Affluent Big Spenders
Mass Affluent Light Spenders
Mass Affluent Moderate Spenders
Midscale Light Spenders
Midscale Moderate Spenders
Midscale Thrift Spenders
Income Range
Income Range $100,000-$124,999
Income Range $125,000-$149,999
Income Range $150,000-$249,999
Income Range $20,000-$29,999
Income Range $250,000+
Income Range $30,000-$39,999
Income Range $40,000-$49,999
Income Range $50,000-$59,999
Income Range $60,000-$74,999
Income Range $75,000-$99,999
Income Range < $20,000
Insurance
Auto Insurance Target
High Lifetime Value Households
High Premium Life Insurance Target
Likely To Respond To Auto Insurance Offer
Likely To Respond To Home Insurance Offer
Multiple Policy Prospects
Optimum Auto Insurance Target
Optimum Insurance Target
Internet & Online
Internet Frequent Online Gamer
Internet Heavy Internet User
Internet Social Network User
Mortgages & Loans
Likely New Mortgage Customer
Likely To Respond To Auto Loan Offer
Optimum Auto Loan Target
Optimum Mortgage Target
Ready To Re Finance Conventional Loan
Ready To Refinance Jumbo Loan
Reliable Auto Loan Payers
Reliable Mortgage Payers
Political
Affluenct Conservatives
Affluent Liberals
Affluent Politically Active
Retail/Shopping
Apparel Shoppers
Gift Buyers
Jewelry Buyers
Luxury Shoppers
Mass Market Discount Store Shoppers
Shopping For Children
Upscale Shoppers
Travel & Hospitality
4 Star Resort Visitors
Caribbean Resort Visitors
Cruise
Europe Travelers
Exotic Destination Travelers
International Family Travelers
International Travelers
Luxury Travelers
Mexico - Latin America Travelers
Resort Visitors
Theme Park Visitors
Travelers
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