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Somta Tools of South Africa ranks with the best manufacturers of engineers cutting tools in the world.
It is driven by a culture of manufacturing and service excellence
in its domestic, as well as its world,
market. William White reports.
? s c s industry
:
103
I • ^ ^ m a n u f a c t u r e s a n d sells
Drills;
t h e y e a r s it a d d e d o t h e r c u t t i n g
group,
j]
Reamers; End Mills; Bore Cutters;
tools, such as r e a m e r s , e n d mills,
I
Taps a n d Dies, Toolbits a n d Surface
a n d o t h e r c u s t o m e n g i n e e r i n g tools.
C h i n a . T h e s e m i - f i n i s h e d p r o d u c t is t h e n
taps
f i n i s h e d in S o u t h A f r i c a . H i g h
It is
p r o d u c t s a r e still
performance
manufac-
! : atings as w e l l as tools that are m a d e t o
n o w fully o w n e d by t h e present
: : s r . It e m p h a s i s e s q u a l i t y a n d s e r v i c e .
m e n t t e a m . It is a d o m i n a n t p l a y e r l o c a l l y
"This step w a staken so w e could control
- " : it w o r k s t o e n s u r e t h a t it i m p r o v e s i t s
and export sales presently account for
a high level of quality b u t at a r e d u c e d
: 5 ivery p r o c e s s e s a n d s h o r t e n s lead t i m e s .
fifty per cent of its sales, a decline
Z ur q u a l i t y is r i g h t u p t h e r e w i t h t h a t o f t h e
:: J E u r o p e a n m a n u f a c t u r e r s o f t o o l s a n d
manage-
completely
t u r e d in t h e f a c t o r y in S o u t h A f r i c a .
from
p r i c e ; a n d t h a t is w h a t g o e s i n t o o u r t o o l s
6 0 p e r c e n t in 2 0 0 8 m a i n l y d u e t o t h e
a n d m a k e s o u r b r a n d s t a n d o u t in t h e
effects of t h e economic
market." t h e M a r k e t i n g Director said.
:..r p r i c i n g is c o m p e t i t i v e . W e e x p o r t t o
recession.
R i s k s a i d t h e v i s i o n o f t h e c o m p a n y is t o
: /er sixty c o u n t r i e s globally, b u t m o s t l y into
be a w o r l d class provider of cutting tools.
Quality at a Pleasing Price
lentral Europe, andc o m p e t e
" W e really a i m t o m a n u f a c t u r e a n d s u p p l y
A l t h o u g h it h a s a w i d e p r o d u c t r a n g e o f
favourably
vith t h e m a j o r c u t t i n g t o o l m a n u f a c t u r e r s , "
superior cutting tools to t h e global a n d
t o o l s , it m a i n t a i n s a p r i c e p o i n t
M a r k e t i n g Director, David Risk, said.
d o m e s t i c markets," he added.
across t h e p r o d u c t s p e c t r u m . A n d Risk
The British Connection
Advancing the Product Range
SomtaTools w a s s e t up by Osborne
T h e r e w a s a t i m e w h e n it f o c u s e d o n m a n -
t i v e l y w i t h t h e b e t t e r k n o w n b r a n d s in
solution
s a i d it p r o v i d e s a q u a l i t y s o l u t i o n a t e a c h
p r i c e p o i n t , b u t it s t i l l c o m p e t e s
effec-
Steel a n d M u s h e t T o o l s , t w o c o m p a n i e s
u f a c t u r i n g i t s f u l l r a n g e o f t o o l s in S o u t h
t h e h i g h e n d o f t h e m a r k e t . " W e c o m e in
" ' o m S h e f f i e l d in t h e U K . T h e p a r e n t
Africa.That w a s until five years a g o w h e n
with a very good quality and c o m p e t e
c o m p a n i e s h a d i n v e n t e d t h e t w i s t drill,
m a r k e t p r e s s u r e d r o v e it t o f i n d s o l u t i o n s
w i t h other t o p brands a n d offer a m o r e
made from High Speed Steel. They set
for price a n d cost r e d u c t i o n o n l o w e n d
f a v o u r a b l e p r i c e , " h e a d d e d . I t s q u a l i t y is
j p a s u b s i d i a r y in S o u t h A f r i c a in 1 9 5 4 ,
c o m m o d i t y t y p e p r o d u c t s such as D I N 3 3 8
c e r t i f i e d b y I S O 9 0 0 1 2 0 0 8 a n d ail p r o d -
orimarily to take advantage of t h e lower
j o b b e r d r i l l s . R i s k s a i d it w a s a t t h i s p o i n t
ucts are supplied with a factory warranty.
a b o u r c o s t s t h e r e . It s t a r t e d m a k i n g t o o l
bits a n d small e n g i n e e r i n g drills.
Over
Heat Treatment
t h a t it d e c i d e d t o o u t s o u r c e t h e f i r s t p h a s e
C u s t o m e r s e r v i c e is h i g h o n i t s l i s t o f
of t h e p r o d u c t i o n o f l o w t e c h p r o d u c t s , in
of High Speed
p r i o r i t i e s . A n d t h a t is o n e r e a s o n w h y i t a
Steel
in
SaflNvlelts
• minor distortion and excellent reproducibility
• fine-grained microstructure with outstanding ductility
• shortest treatment times
• partial treatments easily effected
• uniform results irrespective of diameter and batch seize
Durferrit GmbH
•hef-durferrif
Industriestrasse 3 • D-68169 M a n n h e i m
Fon + 4 9 (0) 621 / 3 22 24-0
Fax + 4 9 (0) 621 / 3 22 24-809
www.hef-durferrit.com
E-Mail: info@hef-durferrit.com
«4
BAY
A B R A S I V E S cc
Durferrit
S o u t h A f r i c a (Pty) L t d .
23 O s s e w a street
C h l o o r k o p Ext. 19
K e m p t o n Park
Fori +27 (0) 11-393 3969
Lighting up K Z N (Pty) Ltd t/a
ELECTRICAL & LIGHTING WHOLESALERS
Diamond & CBN Grinding Wheels
contact: P i e r r e D u P r e e z cell 0 8 2 7 8 2 6 2 3 5
phone 041-3653137 fax 0862703723
e-mail pierre@bayabrasives.co.za
www.bayabrasives.co.za
154 Pietermaritz Street
P. O. Box 3370
Pietermaritzburg 3200
JiCvin Naidoo
MANAGER
Cell: 083 292 0455
Tel: 033 342 2054
Fax: 033 342 7536
email: alvin@electncwoiidpmb.co.za
Stockists of:
C'iipsal. Crabtrec. C'BI. Telemecanique, AC'IX" Dynamics. Osram
Omron. Merlin Germ. 3 M , Cable & Wiring Accesories.
R i n u s - Naimei Tools A l e s t e i v N o u l l . •
Inside Industry
105
1/--pages
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